Archive for culture
The New Consumers
Reaching consumers is a little like pop music – one day, you wake up and Smells like Teen Spirit has morphed into Fergilicious as the dominent vibe. As a marketer, you have to sing in the right key or risk becoming as passe as an ocean crossing in Wooden Ships. So it’s always interesting when [...]
Read moreChe Guevara’s Ass Splintered and Raw
Last week, we talked about powerful headlines on Craigslist “Best Of”. Here’s another great headline from the blog of copyranter: Che Guevara’s ass splintered and raw from rolling over in his grave
Read moreSocial Networking of Tomorrow
As the world awakens to the power of social networking on the internet, all the hype has been about MySpace, YouTube and Second Life. Want to go to a site that’s tapped into the buzz that will be tomorrow’s boom? Try Mashable. Mashable reports on what’s new in the world of social networking. There’s a [...]
Read moreThe Wrong Buzz
Unfortunately, we have another entry for our “bad copywriting” thread. This one is from Virgin Mobile and McKinney + Silver, Durham, NC (thanks to Tim Nunn of AdFreak).
Read moreMS WORD DICTIONARY SUCKS
Why is Microsoft Word’s built-in dictionary so lame? Everybody has known this for years and remarks about it anecdotally.
Read moreBlog Reading for Boomers
Reading blogs and subscribing to blogs is simple, free and happens on your browser. No special software, no special skills. Just gotta be able to click.
Read moreDigital Immigrants & Digital Natives
Maurice Saatchi’s essay last year in the Financial Times of London about The Strange Death of Modern Advertising was a seminal event to all of here at OCDC. To everyone in the blogocracy, it was probably like “dude, you just catching up with this?” But to those of us who got our start in the [...]
Read moreWhy blogs are useful to ordinary people
Friends ask: “aren’t blogs just the domain of geeks, nerds and people with a need to rant publicly?” Hell no! Well, maybe yes just a little bit, but blogs are truly a great source of grass roots info about anything and everything. Here’s an example: I’m going to Paris with my wife & kids next [...]
Read more