Archive for email
Blog is a Dirty Word
We continue to install WordPress for clients at an ever increasing pace. But we stopped calling it a Blog.
Read moreI Stole Your Crutches
When writing for the internet – websites, emails, CTAs – a great headline is the key to opening up the viewer’s interest. In many types of messaging (think Craigslist posting), no one will read your great message if the headline doesn’t suck them in. I Stole Your Crutches [Viewer warning - some of the links [...]
Read moreGreat email subject line!
I’m as cynical about email marketing as the next guy. It’s pretty hard to get me to open something. But how about this email headline from Marriott:
Read moreDon’t click here – avoid verbs? (Part 2)
This is a follow-up to our earlier post about using verbs for links on websites. Thanks to everyone for their comments. The consensus seems to be that
Read more