Copywriting for Installers
We all have our own nightmare stories of installation gone wrong. I’m not talking carpeting or kitchen cabinets. I’m talking about installing software. David Pogue, the technology guru for the New York Times, talks about trying to install software for some new fancy 802n routers – article here. Bottom line: the UI is so confusing, [...]
Read moreDon’t click here – avoid verbs?
The good folks at W3C offer lots of web tips and recommended practices. Recently, we came across a QA Tip on the language of links. Naturally, as this relates to online copywriting, we thought we’d weigh in with some heavy thinking of our own. In a nutshell, the advice regarding links is to: Provide some [...]
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