Business Communications: The Biggest Trap
Whether you write websites, direct videos, create print ads or produce PR, the biggest trap in business communications is this: You know what it’s supposed to mean.
Read moreDefinition: Brand
Cary, NC – From realtors to doctors, and from techies to tycoons, everybody talks about brand. Most of that talk is crap.
Read moreFacebook Pages get a Major Upgrade
Not too long ago, we railed against the limited functionality of Facebook Pages for business. But all that is in the past. Facebook Pages now look and behave like Profile Pages, enabling true two-way interaction with your customers and fans.
Read moreThe Best Mall Website?
Malls, mixed-use developments, shopping centers – call them what you will, they dot the landscape of America. Many of the larger developments have websites. For the most part, they’re pretty awful. So, when we were asked to produce a new website for North Hills, a mixed-use development in Raleigh, NC, our goal was to help [...]
Read moreBeanCast – The Marketing Podcast
This week, I’m going to be a guest on BeanCast along with Duane Forrester, Senior Program Manager at Microsoft and Bill Green, author of the popular and entertaining blog Make the Logo Bigger. BeanCast is produced and hosted by Bob Knorpp.
Read more