Viral Video: University Mall
Produced and directed by Hal Goodtree. Cameraman/editor – Joshua Steadman. Shot on the Canon 5D. Produced for University Mall, a unit of Madison Marquette.
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Fact: Video 53x More Effective Than SEO
Cary, NC – Video can jump a client to the top of search in a crowded info space. RISMedia has put a number on it: 53 times more effective than traditional SEO.
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TV: National Football League
“Recipes For Success” :30 TV. Produced by Hal Goodtree, directed by Tripp Dixon for NFL Films and edited by Peter Sorcher for Red Car.
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Anti-Smoking PSA
“Department of Babies” :30 TV. Produced by Hal Goodtree, directed by Christina Hodnet and edited by Steve Cox at Outback. Awarded a Cannes Lion.
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Viral: Shaving the Dentist
Viral, 2:00. In this video, Dr. Allen Acton explains why he shaved his head for charity.
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The New York Times
National advertising campaign filmed on two coasts. Produced by Hal Goodtree and edited by Steve Kraftsow for Boomtown.
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