Mid-cap regional businesses would do well to look at law firm Womble Carlyle as a positive example of effective 21st century marketing.

WCSR has an elegant, content-rich Web 2.0 portal. They create awareness through intelligent use of media including radio. They even supports 9 (!) separate blogs, each tailored toward a particular niche. We came across their feed covering a 2 week trade trip to China with former NC Gov Jim Hunt.

That’s some quality corporate blogging.