We’ve blogged about this before, but because keywords are so important, we thought we’d go into a little more detail.

Keywords are nothing more than the most common terms people use to describe something. But choosing the right keyword can mean this difference between success or failure for your website.

For example, we almost called our website “interactive copywriter.” But a keyword search revealed that “interactive copywriter” was not anywhere near as popular a search string as “online copywriter.” Whew! Good thing we looked.

Keywords can be single terms or multi-word phrases (like “online copywriter”). Using a keyword tool gives you objective data about different words and phrases, an easy way to compare their popularity, helps you discover alternatives and gives you more surety about the words or phrase you choose.

We recommend the Google keyword tool for all online copywriting which involves the creation of keywords and phrases.

Why is Microsoft Word’s built-in dictionary so lame? Everybody has known this for years and remarks about it anecdotally. Read more

Do you capitalize the word “Internet?” And when does a proper name become a common noun?

This is an issue of some importance to all online copywriters. It’s bothered us for some time that Internet remains a proper noun – after all, we don’t capitalize Cable or Water or Electricity. But, like the Internet, they are all piped to the house by a utility. Read more

Reading blogs and subscribing to blogs is simple, free and happens on your browser. No special software, no special skills. Just gotta be able to click. Read more

Here’s another Web 2.0 tip for Boomers.

Favicons (pronounced fave-IKONZ) are the tiny pics you often see preceding a web address in your browser bar. Here’s ours:

In this post , we’ll tell you how to create your own favicons– it’s so easy, you’ll wonder why you waited. Read more

We all have our own nightmare stories of installation gone wrong. I’m not talking carpeting or kitchen cabinets. I’m talking about installing software.

David Pogue, the technology guru for the New York Times, talks about trying to install software for some new fancy 802n routers - article here. Bottom line: the UI is so confusing, opaque and legalistic that Mr. Pogue never gets the routers to run correctly. Read more

Part of our mission here at OCDC is explaining the web to digital immigrants such as ourselves.

Search was a 6 billion dollar business in 2006 and is projected to grow at 12% in 2007. Over 1/3 of all purchases of goods and services starts with an internet search. Optimizing your Home Page for natural search helps potential customers find your info on the web. In this post, we’ll tell you how to do it yourself in half an hour with basic web skills. Read more

I know, I know. I should’ve blogged every day from Paris. But I really justed wanted to chill with the family. It was all good.

Merci bien for all the comments on my linking post.

Back in the saddle again tomorrow. Gotta get some sleep.