We’ve blogged about this before, but because keywords are so important, we thought we’d go into a little more detail.
Keywords are nothing more than the most common terms people use to describe something. But choosing the right keyword can mean this difference between success or failure for your website.
For example, we almost called our website “interactive copywriter.” But a keyword search revealed that “interactive copywriter” was not anywhere near as popular a search string as “online copywriter.” Whew! Good thing we looked.
Keywords can be single terms or multi-word phrases (like “online copywriter”). Using a keyword tool gives you objective data about different words and phrases, an easy way to compare their popularity, helps you discover alternatives and gives you more surety about the words or phrase you choose.
We recommend the Google keyword tool for all online copywriting which involves the creation of keywords and phrases.
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March 14, 2009 at 2:29 pm
Goran Web
I am looking for some advice on the Google tool, I wonder if you can help.
I often search and there are 1000’s of results displayed in the Approx Avg Search Volume column yet the data from the previous month is “Insufficient Data”.
This does not make logical senses to me as how can there be no search volume (Insufficient data) during previous months if there are 1000’s on an average month.
Your help would be greatly appreciated.