Archive for May, 2007

Top 10 Web 2.0 Examples

May 31st, 2007 | Category: links, web 2.0

People ask us “exactly what is Web 2.0?” Well, we’ve collected a few examples we like of Web 2.0 goodness on del.icio.us - Read more

No comments

10 Online Copywriting Tips

Gino Cosme has pulled together 10 Tips for the Online Copywriters in a recent article for South Africa’s Bizcommunity.com.

As usual, Gino offers sound advice, summarized here: Read more

No comments

Great email subject line!

May 16th, 2007 | Category: ad words, email, great writing

I’m as cynical as the next guy. It’s pretty hard to get me to open something. But how about this email headline from Marriott: Read more

No comments

Writing a Privacy Policy

May 15th, 2007 | Category: online words, web 2.0

Privacy iconWe sometimes get asked to write a privacy policy. This post will cover why a privacy policy is important, how to write one and list some online resources to make the task easier. Read more

1 comment

Web 2.0 for Business

May 11th, 2007 | Category: Web Tips for Boomers, web 2.0

David Pogue, Circuits columnist for the New York Times, opines in his most recent post about the predominance of User Generated Content (UGC) in Web 2.0 applications. Mr. Pogue envisions Read more

No comments

Voting Machines and the Online Copywriter

May 09th, 2007 | Category: Web Tips for Boomers, bad copywriting, online words

Memo to election officials across the US: Please let online copywriters and designers create a simple to use, friction-free electronic ballot.

We got to thinking about this because, once again, Florida is in the news for bungling an election. Read more

No comments

Don’t click here - avoid verbs? (Part 2)

This is a follow-up to our earlier post about using verbs for links on websites. Thanks to everyone for their comments.

The consensus seems to be that Read more

No comments