Web 2.0 for Business

David Pogue, Circuits columnist for the New York Times, opines in his most recent post about the predominance of User Generated Content (UGC) in Web 2.0 applications. Mr. Pogue envisions a bright new world where UGC is more than just for dating and sharing photos.

One interesting thing about Web 2.0 is dynamism, that is, easily and instantly updatable content. Many creative warriors in corporate settings are beginning to use Web 2.0 functionality as a basis for dynamic content.

From polling to videoblogs and shared calendars, a movement is afoot among forward-thinking businesses to bake some Web 2.0 goodness into their sites. The UGC all comes from their own staff (not from consumers). In effect, programs like Wordpress become a personal semantic publishing platform.

The Web 2.0 consumer sites are great (we’d like to mention one of our favorites, Last.fm).

But the real power of Web 2.0 is the democratization of content creation. We’re starting to see that in mid-cap regional businesses like Womble Carlyle and Spartanburg Radiology.

Web 2.0 is here and it’s more than just MySpace.