Our colleague Gary recently pointed out another reason why dynamic websites perform better in search than static websites.

Google and other purveyors of search are notoriously secretive about how they crawl the web. But the basic parameters are well known.

1. When you first post your website, you can expect the search engines to find and index you within 4-6 weeks.
2. At the time of your initial indexing, the search engine tells itself to crawl your site again, say in another six weeks.
3. If nothing has changed, the ‘bot may instruct itself not to revisit your site for a greater period of time, say 12 weeks.

Static (unchanging) websites invite a self-fulfilling decline in search ranking.

If nothing’s changed in 12 weeks, when will the ‘bots return? 20 weeks? 24?

We offer no examples here, but one needn’t look far.

Dynamic websites (call them evolutionary or organic if you like) change and grow over time. In the B2B space, look at OR-Live, a web portal for physicians. In the B2C market, look at Gayout, an international travel & leisure site by Andre Gayout (he coined the term “nouvelle cuisine” back in the early 1970’s).

Thanks again to our friend Gary for hipping us to one more reason why all small-to-medium enterprises need to have a dynamic, Web 2.0 site.