An article in today’s DMNews talks about the success of Steve Spangler, a science teacher from Englewood, CO, creator of the Mentos-Diet Coke geyser experiment that last year became a viral video phenomenon.

Mr. Spangler sells cool science experiments on the internet. Turns out blog posts lead to sales spikes. This is excerpted from the article:

In June 2004, his [Spangler’s] site experienced “an incredible spike in sales” because of one particular product called Instant Snow.

Netconcepts [Spangler’s eCommerce provider] told Mr. Spangler that the spike was due to a post about the product on a blog.

“We launched our blog in July 2004,” [Spangler] said.

Mr. Spangler estimates that 15% of his sales come from his blog.

Thanks to Conrad Fink in New York for spotting this info.