An article in today’s DMNews talks about the success of Steve Spangler, a science teacher from Englewood, CO, creator of the Mentos-Diet Coke geyser experiment that last year became a viral video phenomenon.
Mr. Spangler sells cool science experiments on the internet. Turns out blog posts lead to sales spikes. This is excerpted from the article:
In June 2004, his [Spangler’s] site experienced “an incredible spike in sales” because of one particular product called Instant Snow.
Netconcepts [Spangler’s eCommerce provider] told Mr. Spangler that the spike was due to a post about the product on a blog.
“We launched our blog in July 2004,” [Spangler] said.
Mr. Spangler estimates that 15% of his sales come from his blog.
Thanks to Conrad Fink in New York for spotting this info.
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