When writing for the internet - websites, emails, CTAs - a great headline is the key to opening up the viewer’s interest. In many types of messaging (think Craigslist posting), no one will read your great message if the headline doesn’t suck them in.
I Stole Your Crutches
[Viewer warning - some of the links may use adult language. Don’t click if you are offended by that kind of stuff.]
It’s instructive to peruse the Best of Craigslist from time to time. These are posts that have been flagged by viewers as worthy of sharing with everyone.
The best of the Best share two qualities:
- Headline that promises something (entertainment, enlightenment, a 1973 Strat for $400)
- Body copy that pays off or exceeds the promise
The same principles apply to email campaigns, websites, landing pages and even your own personal correspondence. Could you be writing stronger headlines for your emails? Think about it. And consider these headlines and posts that made it to Best of:
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