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And now, it’s time for another installment of Bad Copywriting. This time around, the booby prize goes to Limited Too.
Let’s start here: which do you hate more:
- Junk Mail, or
- Spam Phone Calls?
Well, get this: Limited Too is now spam-calling people to tell them about the junk they’re about to receive in the mail:
“Hi! This is Jessica from Limited Too! Watch your mail for our exciting new fall catazine …
I kid you not. Catazine.
Catazine is not even close to a word. It is a faux-clever term dreamed up by a marketing wonk.
Here’s why catazine doesn’t work - as I’m listening to the spam phone call, I get distracted by a word I don’t know. I suspect that most people lose the message at this point. Why create a friction-point by being overly clever?
One more note to Limited Too (Much): I’m on the Do Not Call list.

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August 16, 2007 at 10:24 am
hal990
Thanks to Beth in NYC for her proofreading help.
July 25, 2009 at 11:47 pm
Copywriting
So, what is “catazine” exactly? :)
August 8, 2009 at 3:01 pm
Hal
That would be an unfortunate mash-up of “catalog” and “magazine.”