Limited Too (Much)

And now, it’s time for another installment of Bad Copywriting. This time around, the booby prize goes to Limited Too.

Let’s start here: which do you hate more:

• Junk Mail, or
• Spam Phone Calls?

Well, get this: Limited Too is now spam-calling people to tell them about the junk they’re about to receive in the mail:

“Hi! This is Jessica from Limited Too! Watch your mail for our exciting new fall catazine …

I kid you not. Catazine.

Catazine is not even close to a word. It is a faux-clever term dreamed up by a marketing wonk.

Here’s why catazine doesn’t work - as I’m listening to the spam phone call, I get distracted by a word I don’t know. I suspect that most people lose the message at this point. Why create a friction-point by being overly clever?

One more note to Limited Too (Much): I’m on the Do Not Call list.