Is Google Evil?

Dr. James Haswell or Spartanburg Radiological Associates has passed along an interesting post from Brian Clark of CopyBlogger. The gist: stop worrying about Google and be happy.

Full disclosure: SRA is a client. Gotta say, it’s great to have clients who are smart and intellectually curious (goes for all my clients).

The gist is this: Subscribers, Social Media and direct Selling to potential clients is far more effective in the long run than trying to make money with Google.

Dr. Haswell made a similar point this morning: since much of their business comes from referring physicians, maybe we should focus on that market more than general awareness. Dr. Kyran Dowling, another SRA physician, also made a similar point to me last week.

In any business, it pays to show up at the doorstep of potential clients, introduce yourself, explain your value proposition and ask for their trade. My old business partner Conrad Fink of This Is TV in New York used to say “good things happen when you leave the house.”

Thanks Brian for a great post. We’re adding you to our blogroll.

And thanks to Jim Haswell, doctor and web maven.