New TV spot: SVI

Just finished a new TV commercial in which I get the talent to wash my truck.

In this spot, the mission is to explain endoscopic laser ablation. That’s a procedure to treat varicose veins without traditional surgery. With an incision the size of a pencil tip, special doctors called Interventional Radiologists operate from inside your veins while observing the procedure with x-rays.

How to bake a little charm into the message? And how to get the actress (Kerry Murphy) to wash my pickup truck? See the spot on YouTube and find out.

Also airing on Lifetime, Food Network and HGTV.

Special thanks to my friends at Southern Vascular Institute.

Credits:

• Director of Photography: Kenneth Wilson
• Gaffer: Randy Whiteland
• Key Grip: Steve Cabinum
• Sound: Sid Williams
• Stylist: Lorrie Hobler
• Editor: Joshua Steadman
• Writer/Director: Hal Goodtree