Web 2 Much

It’s beauty and the beast - web sites that are over designed and under conceptualized.

THE BEAUTY: GORGEOUS FLASH

Our neighborhood Eleanor pointed us to a realty website called LiveGoodBeHappy.

LGBH features gorgeous, innovative flash menus, pages and features. It’s all rolled together seamlessly.

THE BEAST: WHY AM I HERE?

Linda & Mimi (the realtors behind the site) seem like two very nice people. Major props for making an investment in something different.

But I want to buy a house. I don’t want to wait for graphics to load. I don’t want to be directed to pages that fail to satisfy.

Here’s the Listings page:

See any listings?

Here’s the home page:

What are all those initials in the left nav? WCR? CRS? GRI? Huh?

Remember this:

• A web 2.0 audience wants to know instantly that they are in the right place
• They want to discover quickly the information they have come to find
• They want to get on with their lives

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BTW - ran LGBH through the SEO Analyzer:

This is not a good report.