Landing pages are mini-sites built around a specific search keyword or CPC campaign.

Here’s how a landing page works: let’s say you have a potentially lucrative niche product or service. You create a Google AdWords campaign to address your audience. Then you design a web page to turn your audience into buyers.

Southern Vascular Institute in Greenville, SC has a niche service they’d like to promote - they can treat uterine fibroids without traditional surgery.

Treatment of fibroids is a great example of a niche category. It’s easy to target with keywords and by geography.

We set up the AdWords campaign, driving traffic to the Institute’s general website. The traffic was significant enough that the practice decided it worth making a landing page specifically targeted to explain their minimally-invasive treatment of uterine fibroids.

We built a page and re-directed the traffic. Here’s one of our ads:

See the landing page for yourself at CarolinaFibroidDoctors.