TIMA / Google Seminar

TIMA, the Triangle Interactive Marketing Association, had a great seminar on Wednesday presented by Google*.

Hetal Gordon and Tonia Lipscomb from Google covered two broad topics - AdWords and content networks like YouTube. The information was flowing fast and furious, but here are a few interesting items we managed to capture:

• 100 Billion - the number of search queries Google gets in a year.
• 8 Seconds - how long it takes for a viewer to decide whether or not to stay on your site.
• Time of Day - using Google Analytics, you can see precisely when people are spending the most time on your site and adjust an AdWords campaign to maximize this window of opportunity.
• “Feed what’s Working” - Google’s advice about keywords. In a nutshell, when you create an AdWords campaign, focus on what gets the most clicks .
• Google Trends - this is part of the Google Labs suite (it’s a beta product). See what key words and phrases are moving web traffic and adjust your approach accordingly.
• The World’s Largest Focus Group - with Analytics, that’s certainly one way to look at Google.
• 54 Percent - that’s the percentage of people 18-54 who use YouTube. Pork & Beans, anyone?
• Meta Tags Still Matter - So many websites don’t use meta tags, and so many people claim that they don’t matter, I just had to ask the folks from Google: are meta tags obsolete? Answer: Yeah, totally obsolete. Unless you want the search engines to find you.

Thanks to the crew at TIMA and Google for the great seminar!

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* Pictured above (L–>R): Laura St. Onge (TIMA), Louise Gordon (TIMA), Tonia Lipscomb (Google), Hetal Gordon (Google) and Amy Boaz (TIMA).