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North Hills new website is live. We’ll tell you the big secret: it’s got actual content.
North Hills is a unique place. It has more local merchants than national chains. It has restaurants, not just fast food. It has underground parking.
It took vision to redevelop an old-skool mall into a modern urban village. In building a new web site for North Hills, we’ve tried to live up to that standard.
North Hills told us to focus on creating quality content. Each store, restaurant and spa has its own page, its own picture and descriptive text. After researching the category, it was surprising to find how few developments had this much information.
We’ve taken over 1500 pictures for the new site (our favorite is the flash panorama on the home page). Many thanks to the management and merchants at North Hills for all their help and patience. Special thanks also to North Hills Security.
Goodtree & Co. credits:
- Leslie Huffman - Project Manager
- George Gumpert - Design & Programming
- David Holt - Senior Designer
- Hal Goodtree - Creative Director
Also thanks to Allen Weiss, Michael Kimsal, Paul Harnett, Anna Smith, Dorothea Bitler and Mike Smith.
More about the things we’ve learned from this project later. Surf up the NorthHillsRaleigh right now and let us know what you think.
Tags: new work, north hills, portfolio, website


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January 9, 2009 at 11:03 am
Hal
NB: Thanks to HPL as well for the editorial guidance. Emerson, indeed.