The New Television: StreetStyleTV

The new television isn’t made in Hollywood. The new television doesn’t need Time Warner or NBC.

From a viral Trader Joe’s ad that’s had 340,000 views on YouTube to TateShots from the venerable British museum, people are watching TV in a new way.

It’s true: they watch it on their iPhones and on their PCs. They watch at the airport, at a soccer game and at work. Television has become portable, and people watch it when they have a free minute, wherever they might be.

But new channels of distribution aren’t the whole story. A new class of producers is filling the void as the networks stumble and broadcast audiences erode.

Consumer cameras shoot hi-def. Video editing software costs a couple of hundred bucks and runs on budget laptops. And the technology has been around long enough that some people are learning how to use it pretty darn effectively.

We decided to enter the fray with a new show of our own: StreetStyleTV. It’s a quick hit of fashion, fresh off the street, real people wearing real cloths.

We were inspired by streetstyle photoblogs like The Sartorialist and Garance Dore. This is a similar idea, but on video.

We’ve started a website too: StreetStyleTV.com

It’s a WordPress site with a special theme designed for video. The theme, TV.Elements by Press75, ingeniously breaks a post into media and text elements. Take a look at how we deployed it.

The new television is already changing the way we watch. Soon, it will be changing the way we think and feel and act.