Most of the time, business people over 30 (Digital Immigrants) struggle with blogging. The don’t really understand how it works or the utility. But here’s an example from a guy who gets it and illustrates the two simple rules of business blogging.

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What’s the best new show on television? It’s Mad Men on AMC.

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Last week, we talked about powerful headlines on Craigslist “Best Of”. Here’s another great headline from the blog of copyranter:

Che Guevara’s ass splintered and raw from rolling over in his grave Read more

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When writing for the internet - websites, emails, CTAs - a great headline is the key to opening up the viewer’s interest. In many types of messaging (think Craigslist posting), no one will read your great message if the headline doesn’t suck them in.

I Stole Your Crutches

[Viewer warning - some of the links may use adult language. Don’t click if you are offended by that kind of stuff.] Read more

I’m as cynical as the next guy. It’s pretty hard to get me to open something. But how about this email headline from Marriott: Read more

Word-maven William Safire writes today on the subject of woman vs. female in contemporary usage.

We’re longtime Lexicographic Irregulars, but this column seems particularly important for copywriters. Not sure why, just a vague alarm bell going off somwhere that usually signals an impending trip to the couch with a blanket and pillow.

Safire’s always been a troublemaker.

Jim Shea of the Hartford Courant is one of our favorite writers here at Online Copywriter.

Check out this article (printed in Saturday’s News & Observer) in which he handicaps the presidential contenders in the voice of sports announcer Dick Vitale.