new work

We had the pleasure last week of shooting Summer and Fall collections for menswear designer McKenzie Tribe.

The collections included jackets, jeans and shirts for men that transition from work to play. We shot at North Hills in Raleigh as our location.

Credits:

• Photographer - Hal Goodtree
• Stylist - Leslie Huffman
• Models - Todd & Thomas

Special thanks to North Hills.

We’ve finished our new spot for J. Alane’s Fine Lingerie.

The commercial was shot entirely on mini DV and edited in Final Cut Express.

Credits:

Director & Editor: Hal Goodtree
Media: Leslie Huffman
Music: Fool With Time

Thanks to:

Julie Hendricks
Mary Beth
Ashley
Dana
Emily

The spot is now running on What Not to Wear and elsewhere on Time Warner Cable in the Raleigh area.

Sold, originally uploaded by hal990.

Abandoned developments are starting to blight the landscape near my house. From a project this week for SmartGrowthGirl.

The new television isn’t made in Hollywood. The new television doesn’t need Time Warner or NBC.

From a viral Trader Joe’s ad that’s had 340,000 views on YouTube to TateShots from the venerable British museum, people are watching TV in a new way. Read the rest of this entry »

We released this video for Luxe Apothecary about 2 weeks ago and it has been generating considerable buzz. Find out for yourself right now how to create the illusion of fuller eyebrows.

Credits:

• Fiquet, Luxe Apothecary
• Kristin Murray
• Production by Goodtree & Co.

Thanks to:

• North Hills
• North Hills Buzz

Malls, mixed-use developments, shopping centers - call them what you will, they dot the landscape of America.

Many of the larger developments have websites. For the most part, they’re pretty awful. So, when we were asked to produce a new website for North Hills, a mixed-use development in Raleigh, NC, our goal was to help bring the category into a Web 2.0 world.

Two months after the launch, we have every reason to feel we’ve achieved. Stats are great, everything works, and best of all, a continuing content stream is beginning to bloom. It’s interesting stuff, too - stories, bios, pictures and video.

So here’s a checklist of things we think a contemporary mall or mixed-use website needs. Read the rest of this entry »

Thanks to North Hills Buzz for featuring our video with Fiquet of Luxe on the latest edition of their home page. Where do they get this stuff? I guess that’s why it’s called Buzz.

Thanks also to our friends at North Hills and, of course, to Fiquet of Luxe Apothecary.

We’ll post our own story about the video shortly: How to make quality TV with a home video camcorder and a mic from yoor band.

Just a few stills from a new video for make-up maven Fiquet of Luxe Apothecary. This girl is gonna be a star, people!

In the Window, originally uploaded by hal990.

We used a different shot for the website, but this is my favorite from the shoot at Uniquities Mix.

North Hills new website is live. We’ll tell you the big secret: it’s got actual content. Read the rest of this entry »

Thanks to Kane Realty Corp for letting us capture a little of the magic when they lit the North Hills Christmas Tree this year.

We just finished a series of MySpace album covers for A Fifth of Blues -

Photos by George Gumpert & Hal Goodtree. Design by Goodtree & Co.

One of my photos was featured on RedCrossChat, the official blog of the American Red Cross. Read the rest of this entry »

Goodtree & Company is pleased to welcome our newest client: filmmaker, writer & photographer Allen Weiss. We’ll be building a new website and social networking presence to showcase Allen’s work.

Portrait of racing legend Mario Andretti by Allen Weiss.

Welcome to our newest client, North Hills in Raleigh, a development of Kane Realty Corporation.

North Hills is focused on the development and management of retail and mixed-use properties of the highest quality where people will naturally want to live, work, shop, dine, play, stay and renew. - Kane Realty Corporation

A new website and internet features are planned.

We’ve just adapted a couple themes for WordPress. It’s so easy, even a dinosaur can do it. Read the rest of this entry »

It’s not everyday that you get to work for a prestigious medical institute. But today, we’re proud to roll out our new website for Southern Vascular Institute.

Read the rest of this entry »

Landing pages are mini-sites built around a specific search keyword or CPC campaign. Read the rest of this entry »