portfolio

We had the pleasure last week of shooting Summer and Fall collections for menswear designer McKenzie Tribe.

The collections included jackets, jeans and shirts for men that transition from work to play. We shot at North Hills in Raleigh as our location.

Credits:

• Photographer - Hal Goodtree
• Stylist - Leslie Huffman
• Models - Todd & Thomas

Special thanks to North Hills.

The new television isn’t made in Hollywood. The new television doesn’t need Time Warner or NBC.

From a viral Trader Joe’s ad that’s had 340,000 views on YouTube to TateShots from the venerable British museum, people are watching TV in a new way. Read the rest of this entry »

We released this video for Luxe Apothecary about 2 weeks ago and it has been generating considerable buzz. Find out for yourself right now how to create the illusion of fuller eyebrows.

Credits:

• Fiquet, Luxe Apothecary
• Kristin Murray
• Production by Goodtree & Co.

Thanks to:

• North Hills
• North Hills Buzz

Malls, mixed-use developments, shopping centers - call them what you will, they dot the landscape of America.

Many of the larger developments have websites. For the most part, they’re pretty awful. So, when we were asked to produce a new website for North Hills, a mixed-use development in Raleigh, NC, our goal was to help bring the category into a Web 2.0 world.

Two months after the launch, we have every reason to feel we’ve achieved. Stats are great, everything works, and best of all, a continuing content stream is beginning to bloom. It’s interesting stuff, too - stories, bios, pictures and video.

So here’s a checklist of things we think a contemporary mall or mixed-use website needs. Read the rest of this entry »

Just a few stills from a new video for make-up maven Fiquet of Luxe Apothecary. This girl is gonna be a star, people!

Silver Dove, originally uploaded by hal990.

Taken at Highsmith Home for the North Hills Shopping blog.

Boss Micro, originally uploaded by hal990.

Love taking pictures of products, small objects, food and stuff on tabletop.

In the Window, originally uploaded by hal990.

We used a different shot for the website, but this is my favorite from the shoot at Uniquities Mix.

North Hills new website is live. We’ll tell you the big secret: it’s got actual content. Read the rest of this entry »

Once upon a time, I unleashed a live buffalo in Malibu State Park.

• Producer: Hal Goodtree
• Director: Neil Tardio, Jr.
• Production Co: Bedford Falls
• CD/Art Director: Ron Thomson
• CD/Writer: Tom Daniels
• Agency: Siquis
• Music: tomandandy

Brilliant fun when we chain the knives and forks to the dinner table to protect the new floor:

Producer: Hal Goodtree
Director: Kevin Smith
Art Direction: Scott Skaggs

We just finished a series of MySpace album covers for A Fifth of Blues -

Photos by George Gumpert & Hal Goodtree. Design by Goodtree & Co.

One of my photos was featured on RedCrossChat, the official blog of the American Red Cross. Read the rest of this entry »

WUNC, an NPR station in Chapel Hill, is featuring one of Hal’s photos:

Special thanks to Keith Weston.

See the photo on the WUNC/MySource page.

We’ve just adapted a couple themes for WordPress. It’s so easy, even a dinosaur can do it. Read the rest of this entry »

We’ve just launched a new web site for super-Realtor® Mike Jaquish - it features two blogs functioning as a CMS.

Read the rest of this entry »

One of the kids in this picture doesn’t know what his own mother does for a living. Read the rest of this entry »

Just finished a new TV commercial in which I get the talent to wash my truck. Read the rest of this entry »