Web Tips for Boomers

Andrew Miller of YourSearchAdvisor.com made a fantastic presentation at WordCamp in Richmond last week.  Here’s a summary of Andrew’s best practices for optimizing search. Read the rest of this entry »

Both MySpace and Facebook have beefed up their offerings for advertisers. Today, we’ll talk a little about M/S because it has the more robust interface. Read the rest of this entry »

There are thousands of social portals on the internet, from massively mainstream to fantastically fringe. But lately, three social networks have emerged as must-haves for business people in a Web 2.0 world. Read the rest of this entry »

Most of the time, business people over 30 (Digital Immigrants) struggle with blogging. The don’t really understand how it works or the utility. But here’s an example from a guy who gets it and illustrates the two simple rules of business blogging.

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We’re always finding new sites that inform or inspire us. Now it’s time to share. Read the rest of this entry »

“We need to make your site more Web 2.0,” I say. I’m always met with a blank look. That why I’ve posted some example links on del.icio.us. Read the rest of this entry »

LinkedIn has an interesting feature called “Answers” - pose a question and the commmunity weighs in with helpful info. Recently, someone asked for examples of the best Web 2.0 sites.

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“Free” is a powerful motivator in a subject line, but care must be taken to avoid being snared in the spam filter.

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Let’s say you find a great image on the internet and want to use it in your blog. Which is the correct technique:

1. Use hotlink so your blog grabs the image from another site
2. Download the image to your own computer or server

If you said #1, go sit in the corner and wear the pointy hat. Read the rest of this entry »

Our colleague Gary recently pointed out another reason why dynamic websites perform better in search than static websites. Read the rest of this entry »

Gino Cosme has pulled together 10 Tips for the Online Copywriters in a recent article for South Africa’s Bizcommunity.com.

As usual, Gino offers sound advice, summarized here: Read the rest of this entry »

David Pogue, Circuits columnist for the New York Times, opines in his most recent post about the predominance of User Generated Content (UGC) in Web 2.0 applications. Mr. Pogue envisions Read the rest of this entry »

Memo to election officials across the US: Please let online copywriters and designers create a simple to use, friction-free electronic ballot.

We got to thinking about this because, once again, Florida is in the news for bungling an election. Read the rest of this entry »

This is a follow-up to our earlier post about using verbs for links on websites. Thanks to everyone for their comments.

The consensus seems to be that Read the rest of this entry »

We’ve blogged about this before, but because keywords are so important, we thought we’d go into a little more detail.

Keywords are nothing more than the most common terms people use to describe something. But choosing the right keyword can mean this difference between success or failure for your website.

For example, we almost called our website “interactive copywriter.” But a keyword search revealed that “interactive copywriter” was not anywhere near as popular a search string as “online copywriter.” Whew! Good thing we looked.

Keywords can be single terms or multi-word phrases (like “online copywriter”). Using a keyword tool gives you objective data about different words and phrases, an easy way to compare their popularity, helps you discover alternatives and gives you more surety about the words or phrase you choose.

We recommend the Google keyword tool for all online copywriting which involves the creation of keywords and phrases.

Reading blogs and subscribing to blogs is simple, free and happens on your browser. No special software, no special skills. Just gotta be able to click. Read the rest of this entry »

Here’s another Web 2.0 tip for Boomers.

Favicons (pronounced fave-IKONZ) are the tiny pics you often see preceding a web address in your browser bar. Here’s ours:

In this post , we’ll tell you how to create your own favicons– it’s so easy, you’ll wonder why you waited. Read the rest of this entry »

Part of our mission here at OCDC is explaining the web to digital immigrants such as ourselves.

Search was a 6 billion dollar business in 2006 and is projected to grow at 12% in 2007. Over 1/3 of all purchases of goods and services starts with an internet search. Optimizing your Home Page for natural search helps potential customers find your info on the web. In this post, we’ll tell you how to do it yourself in half an hour with basic web skills. Read the rest of this entry »