David Pogue, Circuits columnist for the New York Times, opines in his most recent post about the predominance of User Generated Content (UGC) in Web 2.0 applications. Mr. Pogue envisions Read more

Memo to election officials across the US: Please let online copywriters and designers create a simple to use, friction-free electronic ballot.

We got to thinking about this because, once again, Florida is in the news for bungling an election. Read more

This is a follow-up to our earlier post about using verbs for links on websites. Thanks to everyone for their comments.

The consensus seems to be that Read more

We’ve blogged about this before, but because keywords are so important, we thought we’d go into a little more detail.

Keywords are nothing more than the most common terms people use to describe something. But choosing the right keyword can mean this difference between success or failure for your website.

For example, we almost called our website “interactive copywriter.” But a keyword search revealed that “interactive copywriter” was not anywhere near as popular a search string as “online copywriter.” Whew! Good thing we looked.

Keywords can be single terms or multi-word phrases (like “online copywriter”). Using a keyword tool gives you objective data about different words and phrases, an easy way to compare their popularity, helps you discover alternatives and gives you more surety about the words or phrase you choose.

We recommend the Google keyword tool for all online copywriting which involves the creation of keywords and phrases.

Reading blogs and subscribing to blogs is simple, free and happens on your browser. No special software, no special skills. Just gotta be able to click. Read more

Here’s another Web 2.0 tip for Boomers.

Favicons (pronounced fave-IKONZ) are the tiny pics you often see preceding a web address in your browser bar. Here’s ours:

In this post , we’ll tell you how to create your own favicons– it’s so easy, you’ll wonder why you waited. Read more

Part of our mission here at OCDC is explaining the web to digital immigrants such as ourselves.

Search was a 6 billion dollar business in 2006 and is projected to grow at 12% in 2007. Over 1/3 of all purchases of goods and services starts with an internet search. Optimizing your Home Page for natural search helps potential customers find your info on the web. In this post, we’ll tell you how to do it yourself in half an hour with basic web skills. Read more