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We just finished a video our local dentist, Dr. Allan Acton, shaving his head for charity. $20,000 worth. That’s some haircut.

Thanks to Dr. Acton and everyone at Cary Family Dental.

We just wrapped a new episode of StreetStyleTV. It’s a follow-up to our earlier show about “The World’s Coolest Sunglasses.”

The gang at Vision Park in Raleigh invited us to an eye wear trunk show. We saw the latest trends from OGI and JeeVice. We even had cupcakes with lemonade icing.

Special thanks to Elizabeth from Vision Park and Michele from the blog One Chic Mama.

We’ve finished our new spot for J. Alane’s Fine Lingerie.

The commercial was shot entirely on mini DV and edited in Final Cut Express.

Credits:

Director & Editor: Hal Goodtree
Media: Leslie Huffman
Music: Fool With Time

Thanks to:

Julie Hendricks
Mary Beth
Ashley
Dana
Emily

The spot is now running on What Not to Wear and elsewhere on Time Warner Cable in the Raleigh area.

StreetStyleTV is our new web channel about fashion. The week, we learned all about sunglasses from eyewear designer and entrepreneur Wick Morgan of the Spectacle.

Thanks to:

Wick Morgan
The Spectacle
Raleigh, NC

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Jump in, the water is hot.  We don’t just surf the internet anymore, we dive deep, immersing ourselves in information, interaction and community. Here are some staggering statistics that show how many people spend a majority of their time on the internet.

• there are 2 billion Google searches a day (source)
• there are 78 million YouTube videos online (source)
• over 100 million YouTube videos are viewed per day
• 346 million people globally read Blogs daily (source)
• 77% of active internet users read Blogs
• Facebook has 175 million users from 170 countries (source)
• Facebook users have an average of 120 friends
• the fastest growing demographic of Facebook users are 35 years old & older

The old economy may be drying up, but the new economy is awash in opportunities. Need a lifeboat? Give us call.

The new television isn’t made in Hollywood. The new television doesn’t need Time Warner or NBC.

From a viral Trader Joe’s ad that’s had 340,000 views on YouTube to TateShots from the venerable British museum, people are watching TV in a new way. Read the rest of this entry »

For a couple of years, we’ve been struggling to transfer our experience making broadcast television into a lower-cost web video model. TV commercials can cost $10,000 per second to produce. But shouldn’t real filmmakers be able to make quality content with just a camera and a laptop?

In our new video for Luxe Apothecary, a lot of techniques we’d explored came together in one perfect No-Budget Video (NBV) project. Our experience may be a model for others and has already inspired interesting discussions and new assignments.

The development of an effective No-Budget technique can bring television-quality web video to businesses and content producers of all sizes. Here’s what we learned. Read the rest of this entry »

We released this video for Luxe Apothecary about 2 weeks ago and it has been generating considerable buzz. Find out for yourself right now how to create the illusion of fuller eyebrows.

Credits:

• Fiquet, Luxe Apothecary
• Kristin Murray
• Production by Goodtree & Co.

Thanks to:

• North Hills
• North Hills Buzz

Thanks to North Hills Buzz for featuring our video with Fiquet of Luxe on the latest edition of their home page. Where do they get this stuff? I guess that’s why it’s called Buzz.

Thanks also to our friends at North Hills and, of course, to Fiquet of Luxe Apothecary.

We’ll post our own story about the video shortly: How to make quality TV with a home video camcorder and a mic from yoor band.

Just a few stills from a new video for make-up maven Fiquet of Luxe Apothecary. This girl is gonna be a star, people!

Ever wonder about all the buzz surrounding Facebook, Twitter and other social networks as marketing channels? Here’s a brief summary. Read the rest of this entry »

Thanks to Kane Realty Corp for letting us capture a little of the magic when they lit the North Hills Christmas Tree this year.

Once upon a time, I unleashed a live buffalo in Malibu State Park.

• Producer: Hal Goodtree
• Director: Neil Tardio, Jr.
• Production Co: Bedford Falls
• CD/Art Director: Ron Thomson
• CD/Writer: Tom Daniels
• Agency: Siquis
• Music: tomandandy

Over the last couple of weeks, our YouTube channel has been going nuts. Our content has now topped 12,000 views! Read the rest of this entry »

Brilliant fun when we chain the knives and forks to the dinner table to protect the new floor:

Producer: Hal Goodtree
Director: Kevin Smith
Art Direction: Scott Skaggs

There are thousands of social portals on the internet, from massively mainstream to fantastically fringe. But lately, three social networks have emerged as must-haves for business people in a Web 2.0 world. Read the rest of this entry »

TIMA, the Triangle Interactive Marketing Association, had a great seminar on Wednesday presented by Google*. Read the rest of this entry »

One of the kids in this picture doesn’t know what his own mother does for a living. Read the rest of this entry »

Just finished a new TV commercial in which I get the talent to wash my truck. Read the rest of this entry »