We’ve finished our new spot for J. Alane’s Fine Lingerie.

The commercial was shot entirely on mini DV and edited in Final Cut Express.

Credits:

Director & Editor: Hal Goodtree
Media: Leslie Huffman
Music: Fool With Time

Thanks to:

Julie Hendricks
Mary Beth
Ashley
Dana
Emily

The spot is now running on What Not to Wear and elsewhere on Time Warner Cable in the Raleigh area.

Weekly digest from my Twitter stream. Lots of great links.

• Ask reporter David Brooks a question http://bit.ly/jinrf Brilliant, because they are driving traffic with Facebook ads.
• RT @chrisbrogan & @1938media Im going to load up a flip with footage and give it to a follower to make a vid. Me: I’m in. Sounds fun. in reply to chrisbrogan
• Estimate the daily traffic of any website http://bit.ly/bS1vh HT @A3PixitesMunier Useful and addictive.
• A big hello to our newest client, The Johnston County Nursery Marketing Association (as in trees). Time to make the donuts @georgegumpert

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Getting Hal in a skirt was easier than you might think.  Skirt Magazine is a local tabloid for women and features interesting local women in business, community, and the arts.  Once a month they do a story featuring an interesting chap and put him in a skirt.

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Links and posts from my Twitter stream last week.

• New on Flickr: GHHS Track http://bit.ly/3ca0b #
• JFK’s First 100 Days http://bit.ly/108joE “When it comes to mistakes, it’s hard to top J.F.K.’s early days.” From the Sunday NY Times. #
• “Slouching Towards Oblivion” http://bit.ly/6EDoG Maureen Dowd compares newspapers to my favorite film, Sunset Blvd. Today’s Sunday NY Times. #

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Cell phone cameras are pretty limited. But, sometimes, they are the only tool at hand. That’s why I thought it was worthwhile to figure out how to take good pictures with the camera on my iPhone. Read the rest of this entry »

• New on Flickr: Explored http://bit.ly/iK3fT #
• New on Flickr: iPhone Moments http://bit.ly/JbkiG #
• Baseball Talk http://bit.ly/1Bmkq William Safire bangs his spoon on his highchair over some unpolished diamond metaphors #
• The Aura of Arugulance http://bit.ly/8Invf Maureen Dowd in the NY Times. Turns out George Lucas does not think Dick Cheney is Darth Vader. # Read the rest of this entry »

StreetStyleTV is our new web channel about fashion. The week, we learned all about sunglasses from eyewear designer and entrepreneur Wick Morgan of the Spectacle.

Thanks to:

Wick Morgan
The Spectacle
Raleigh, NC

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Sold, originally uploaded by hal990.

Abandoned developments are starting to blight the landscape near my house. From a project this week for SmartGrowthGirl.

One of the buzz topics last week was Security & Safety. The issue is URL shortening services. Read the rest of this entry »

Jump in, the water is hot.  We don’t just surf the internet anymore, we dive deep, immersing ourselves in information, interaction and community. Here are some staggering statistics that show how many people spend a majority of their time on the internet.

• there are 2 billion Google searches a day (source)
• there are 78 million YouTube videos online (source)
• over 100 million YouTube videos are viewed per day
• 346 million people globally read Blogs daily (source)
• 77% of active internet users read Blogs
• Facebook has 175 million users from 170 countries (source)
• Facebook users have an average of 120 friends
• the fastest growing demographic of Facebook users are 35 years old & older

The old economy may be drying up, but the new economy is awash in opportunities. Need a lifeboat? Give us call.

Samantha Smith, fashion maven for the News & Observer, covered one of our pieces in her blog:

The Fashion Plate

Thanks Samantha!

The new television isn’t made in Hollywood. The new television doesn’t need Time Warner or NBC.

From a viral Trader Joe’s ad that’s had 340,000 views on YouTube to TateShots from the venerable British museum, people are watching TV in a new way. Read the rest of this entry »

What do David Hockney, the Tate and me have in common? You guessed it: Twitter. Read the rest of this entry »

For a couple of years, we’ve been struggling to transfer our experience making broadcast television into a lower-cost web video model. TV commercials can cost $10,000 per second to produce. But shouldn’t real filmmakers be able to make quality content with just a camera and a laptop?

In our new video for Luxe Apothecary, a lot of techniques we’d explored came together in one perfect No-Budget Video (NBV) project. Our experience may be a model for others and has already inspired interesting discussions and new assignments.

The development of an effective No-Budget technique can bring television-quality web video to businesses and content producers of all sizes. Here’s what we learned. Read the rest of this entry »

We released this video for Luxe Apothecary about 2 weeks ago and it has been generating considerable buzz. Find out for yourself right now how to create the illusion of fuller eyebrows.

Credits:

• Fiquet, Luxe Apothecary
• Kristin Murray
• Production by Goodtree & Co.

Thanks to:

• North Hills
• North Hills Buzz

Almost every business benefits by using photos to help tell their story. Increasingly, businesses are turning to Flickr as the perfect channel for serving their pictures. Read the rest of this entry »

• is reading Wizard of the Crow by Ngugi Wa’Thiong’O - http://bit.ly/UVL1t #
• Facebook Pages for business get major upgrade http://tinyurl.com/bzgw8t #

Powered by Twitter Tools.

Not too long ago, we railed against the limited functionality of Facebook Pages for business. But all that is in the past. Facebook Pages now look and behave like Profile Pages, enabling true two-way interaction with your customers and fans. Read the rest of this entry »

@140Char - @mashable monetizes Twitter in an innovative way http://tinyurl.com/d52fgf

Web 2.0 manners for the dinosaur in your life. From AdAge and internet maven BJ Ochman:

Web 2.0 Etiquette - A review