Malls, mixed-use developments, shopping centers - call them what you will, they dot the landscape of America.
Many of the larger developments have websites. For the most part, they’re pretty awful. So, when we were asked to produce a new website for North Hills, a mixed-use development in Raleigh, NC, our goal was to help bring the category into a Web 2.0 world.
Two months after the launch, we have every reason to feel we’ve achieved. Stats are great, everything works, and best of all, a continuing content stream is beginning to bloom. It’s interesting stuff, too - stories, bios, pictures and video.
So here’s a checklist of things we think a contemporary mall or mixed-use website needs. Read the rest of this entry »
