blogging

Notes from my videoblogging presentation at WordCampRDU.

1. WORDPRESS & VIDEO

The most basic question about video blogging might be: how do I get my video content into my blog? We recommend:

Video   —>   YouTube —>  WordPress

Upload your video to YouTube, grab the embed code and paste it into your blog. Make sure you paste it in “HTML” view in your WP blog.

Why not upload your video directly to WP? The answer is Search.

Search engines, and Google in particular, Read the rest of this entry »

Chris Gatewood, an intellectual property attorney from Hirschler Fleischer in Richmond, summarized Fair Use of other people’s work with respect to blogging in four succinct points at WordCamp last weekend:

1. Is the original work being reused for commercial or non-commercial purposes?
2. What type of work is being copied (factual vs. creative). Classic example is the phone book.
3. How much of the work is used? There is no hard and fast rule, for example, like three lines or less.
4. Effect upon the potential market for the original work. Can be very subjective.

Of course, the solid gold way to use content from others is to get permission. Citing sources and using links boosts your cred and lowers your risks as well.

Good presentation on legal issues for bloggers. Thanks Chris!

Jump in, the water is hot.  We don’t just surf the internet anymore, we dive deep, immersing ourselves in information, interaction and community. Here are some staggering statistics that show how many people spend a majority of their time on the internet.

• there are 2 billion Google searches a day (source)
• there are 78 million YouTube videos online (source)
• over 100 million YouTube videos are viewed per day
• 346 million people globally read Blogs daily (source)
• 77% of active internet users read Blogs
• Facebook has 175 million users from 170 countries (source)
• Facebook users have an average of 120 friends
• the fastest growing demographic of Facebook users are 35 years old & older

The old economy may be drying up, but the new economy is awash in opportunities. Need a lifeboat? Give us call.

Malls, mixed-use developments, shopping centers - call them what you will, they dot the landscape of America.

Many of the larger developments have websites. For the most part, they’re pretty awful. So, when we were asked to produce a new website for North Hills, a mixed-use development in Raleigh, NC, our goal was to help bring the category into a Web 2.0 world.

Two months after the launch, we have every reason to feel we’ve achieved. Stats are great, everything works, and best of all, a continuing content stream is beginning to bloom. It’s interesting stuff, too - stories, bios, pictures and video.

So here’s a checklist of things we think a contemporary mall or mixed-use website needs. Read the rest of this entry »

We continue to install WordPress for clients at an ever increasing pace. But we stopped calling it a Blog. Read the rest of this entry »

After installing so many Tarski themes for clients, we’ve decided to give the good stuff to ourselves as well. Read the rest of this entry »

Ah, the power of syndication! My post from a few weeks ago about Advertising on Facebook has been re-blogged on Active Rain.

Read the rest of this entry »

We’ve just adapted a couple themes for WordPress. It’s so easy, even a dinosaur can do it. Read the rest of this entry »

Most of the time, business people over 30 (Digital Immigrants) struggle with blogging. The don’t really understand how it works or the utility. But here’s an example from a guy who gets it and illustrates the two simple rules of business blogging.

Read the rest of this entry »

The blog formerly known as Online-Copywriter has moved. Find it now, right here, at Goodtree & Company.

We’ll still talk about copywriting for the internet, web design, tools, trends and culture, but now we’ll do it here.

Thanks to George for the WordPress migration.