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	<title>Goodtree &#38; Company :: Blog &#187; david hockney</title>
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	<description>Adventures in New Media</description>
	<pubDate>Mon, 09 Aug 2010 04:59:59 +0000</pubDate>
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		<title>Me, Hockney &#038; The Tate</title>
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		<pubDate>Thu, 19 Mar 2009 14:54:00 +0000</pubDate>
		<dc:creator>Hal</dc:creator>
		
		<category><![CDATA[branded entertainment]]></category>

		<category><![CDATA[culture]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[twitter]]></category>

		<category><![CDATA[david hockney]]></category>

		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[Tate]]></category>

		<category><![CDATA[TateShots]]></category>

		<guid isPermaLink="false">http://goodtreecompany.com/wordpress/?p=389</guid>
		<description><![CDATA[ What do David Hockney, the Tate and me have in common? You guessed it: Twitter.
Twitter is still such a small world. Mostly, it&#8217;s the early adopters. @DavidPogue and @StephenFry scroll across my Twhirl panel. @LanceUlanoff reports from a trip to Google and @ScottMonty takes questions with Alan Mullaly at Ford.
A couple of weeks ago, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://goodtreecompany.com/wordpress/wp-content/uploads/2009/03/tateshots_issue20_hockney.jpg"><img class="alignnone size-medium wp-image-390" title="tateshots_issue20_hockney" src="http://goodtreecompany.com/wordpress/wp-content/uploads/2009/03/tateshots_issue20_hockney-292x300.jpg" alt="" width="144" height="148" /></a> What do David Hockney, the Tate and me have in common? You guessed it: <strong>Twitter</strong>.<span id="more-389"></span></p>
<p>Twitter is still such a small world. Mostly, it&#8217;s the early adopters. <a title="NY Times Tech Columnist David Pogue" href="http://www.twitter.com/DavidPogue" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.twitter.com/DavidPogue?referer=');">@DavidPogue</a> and @<a title="I loved him in Wooster &amp; Jeeves" href="http://www.twitter.com/StephenFry" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.twitter.com/StephenFry?referer=');">StephenFry</a> scroll across my Twhirl panel.<a href="http://www.twitter.com/LanceUlanoff" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.twitter.com/LanceUlanoff?referer=');"> @LanceUlanoff</a> reports from a trip to Google and <a title="Ford's Director of Social Marketing" href="http://www.twitter.com/scottmonty" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.twitter.com/scottmonty?referer=');">@ScottMonty</a> takes questions with Alan Mullaly at Ford.</p>
<p>A couple of weeks ago, <a title="The Tate on Twitter" href="http://www.twitter.com/TateShots" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.twitter.com/TateShots?referer=');">@TateShots</a> twittered their friends for questions to be put to Mr. Hockney. I&#8217;ve always been intrigued by the mosaic pictures. Recently, shooting a <a title="Mouse over the header to make it scroll left and right" href="http://www.northhillsraleigh.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.northhillsraleigh.com?referer=');">panoramic flash header</a>, I wondered about Hockney&#8217;s technique  - how did he compress space without appearing to use a long lens?</p>
<p>Here&#8217;s David Hockney&#8217;s answer to my question:</p>
<blockquote><p><span style="color: #ff6600;">[Reading] ‘How did you shoot your mosaic series?  From a fixed position, or moving around, changing focal lengths?’</span></p>
<p style="text-align: center;"><span style="color: #ff6600;"><a href="http://goodtreecompany.com/wordpress/wp-content/uploads/2009/03/pearblo2.jpg"><img class="alignnone size-medium wp-image-391" title="pearblo2" src="http://goodtreecompany.com/wordpress/wp-content/uploads/2009/03/pearblo2-300x204.jpg" alt="" width="300" height="204" /></a></span></p>
<p><span style="color: #ff6600;">I’m assuming [Hal is] talking about Pear Blossom Highway, which was – it looks as though it’s a view from one point, but not one of the photographs was taken from that viewpoint.  I moved everywhere, and in every direction, but I had to start piecing it together while I was out there, otherwise I wouldn’t have known what to take next.</span></p></blockquote>
<p>Actually, I was thinking about Place Furstenburg, but Pearblossum Highway is good, too. See the full Q&amp;A on video (just four minutes long) on <a title="Tateshots Episode #20" href="http://www.tate.org.uk/tateshots/episode.jsp?item=18095" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.tate.org.uk/tateshots/episode.jsp?item=18095&amp;referer=');">TateShots #20</a>.</p>
<p>Twitter is still a toddler in social media, but it is growing up fast. The Tate is ahead of the curve, but clearly demonstrating nuts-and-bolts social marketing that promotes interaction, discussion and engagement.</p>
<p style="text-align: center;"><a href="http://goodtreecompany.com/wordpress/wp-content/uploads/2009/03/hockneyfurstenberg-paris.jpg"><img class="alignnone size-medium wp-image-392" title="hockneyfurstenberg-paris" src="http://goodtreecompany.com/wordpress/wp-content/uploads/2009/03/hockneyfurstenberg-paris-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p style="text-align: left;">Join the fun. <a href="http://www.twitter.com/hal990" target="_self" onclick="pageTracker._trackPageview('/outgoing/www.twitter.com/hal990?referer=');">Follow me</a> on Twitter.</p>
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