marketing

Jump in, the water is hot.  We don’t just surf the internet anymore, we dive deep, immersing ourselves in information, interaction and community. Here are some staggering statistics that show how many people spend a majority of their time on the internet.

• there are 2 billion Google searches a day (source)
• there are 78 million YouTube videos online (source)
• over 100 million YouTube videos are viewed per day
• 346 million people globally read Blogs daily (source)
• 77% of active internet users read Blogs
• Facebook has 175 million users from 170 countries (source)
• Facebook users have an average of 120 friends
• the fastest growing demographic of Facebook users are 35 years old & older

The old economy may be drying up, but the new economy is awash in opportunities. Need a lifeboat? Give us call.

Not too long ago, we railed against the limited functionality of Facebook Pages for business. But all that is in the past. Facebook Pages now look and behave like Profile Pages, enabling true two-way interaction with your customers and fans. Read the rest of this entry »

Malls, mixed-use developments, shopping centers - call them what you will, they dot the landscape of America.

Many of the larger developments have websites. For the most part, they’re pretty awful. So, when we were asked to produce a new website for North Hills, a mixed-use development in Raleigh, NC, our goal was to help bring the category into a Web 2.0 world.

Two months after the launch, we have every reason to feel we’ve achieved. Stats are great, everything works, and best of all, a continuing content stream is beginning to bloom. It’s interesting stuff, too - stories, bios, pictures and video.

So here’s a checklist of things we think a contemporary mall or mixed-use website needs. Read the rest of this entry »

This week, I’m going to be a guest on BeanCast along with Duane Forrester, Senior Program Manager at Microsoft and Bill Green, author of the popular and entertaining blog Make the Logo Bigger.

BeanCast is produced and hosted by Bob Knorpp.