For a couple of years, we’ve been struggling to transfer our experience making broadcast television into a lower-cost web video model. TV commercials can cost $10,000 per second to produce. But shouldn’t real filmmakers be able to make quality content with just a camera and a laptop?
In our new video for Luxe Apothecary, a lot of techniques we’d explored came together in one perfect No-Budget Video (NBV) project. Our experience may be a model for others and has already inspired interesting discussions and new assignments.
The development of an effective No-Budget technique can bring television-quality web video to businesses and content producers of all sizes. Here’s what we learned. Read the rest of this entry »
