Website Development

Since 2007, we’ve built more than 100 websites for business, government, non-profits and the arts… [more]


As a photographer, Hal takes pictures of cities and architecture, people and events,  food, horticulture and things at night. He is a veteran instructor at Duke University’s Center for Documentary Studies where he teaches Night Photography and Smartphone Filmmaking.

See more Photography.


Goodtree & Co. produces commercial television and video including American Tobacco & the Durham Renaissance. Winner of Best Short Documentary at the Longleaf Film Festival, it earned a #1 rating in prime time for its premiere broadcast on WRAL.

We’re also experts in SmartPhone Video, an affordable alternative to full production that brings all the filmmaking acumen without high equipment and labor costs. SmartPhone Video is perfect for business applications including customer testimonials and storytelling.

Want to learn our secrets? Hal teaches SmartPhone Filmmaking as an online course at Center for Documentary Studies.

Advertising, Digital Marketing & Social Media

Goodtree & Co. offers focused, effective advertising, digital marketing and social media management to businesses in Cary and across the Triangle.

Advertise with CaryCitizen to reach valuable customers in Cary, North Carolina. Put together a package including banners, boosted posts on our social media channel (over 11,000 fans) or even sponsored stories on CaryCitizen. Whatever media serves you best, we’re ready to tell your story.

Other exclusive options include our popular printed Downtown Cary Guide & Map (circulation 40,000), sponsorship at our community events including Cary Scavenger Hunt and Fest in the West.

Graphic Design

We design logos, brochures, maps, posters, marketing materials, identity packages and…[more]